Privacy Policy

Privacy Policy

This document discloses our information gathering and usage practices and should be read in conjunction with our Vehicle Trader Terms and Conditions (the Terms and Conditions) and the Trade Me Terms and Conditions.  

Use of Your Information

Subject to the below, any information gathered by Trade Me Limited (Trade Me, we, us etc.) during the normal course of operation of the website is held confidential by Trade Me and is not provided to any third party other than those to which it may have a legal obligation to do so. Information may be supplied to a third party where that third party has been engaged by Trade Me to enforce compliance with our Terms and Conditions or to protect the property rights of Trade Me or any of its clients.

Trade Me may use and hold your information for the purpose of making Dealer Analytics available to users of DealerBase.  Trade Me will not disclose any personally identifiable information about you, but aggregated anonymised information may be made available to users of DealerBase for the above purpose. 

Updating Your Personal Information

Where Trade Me has stored your personal information about you, for example in the case of your membership profile, it will provide you with a way in which you can alter this information at any time, including changing your email address, password, phone number etc.


Cookies are small pieces of information that are stored in a browser-related file on your computer's hard drive when you use our website. We use cookies to help with your experience whilst browsing the DealerBase website. Cookies are widely used on most major websites and can be removed by you at any time from your computer; to do this consult your browser help documentation regarding Removing Cookie Information. The technology we use requires the use of session cookies. Session Cookies expire and are deleted after 4 hours of no activity on DealerBase and cannot be recovered.  

Trade Me Initiated Communication

Trade Me may, at its discretion, send various types of information to you by email or postal mail. In each case Trade Me will provide clear and obvious instructions on how you can prevent receiving further information of the same or similar nature.

DealerBase Website Facilities

DealerBase provides several internet based facilities to allow you to communicate with buyers and sellers of vehicles. You may not use any feature or function on the DealerBase website to send spam or content that would breach the Unsolicited Electronic Messages Act 2007, or otherwise breach this privacy policy or the Terms and Conditions.

Password Policy

You are responsible for all actions taken with your username and password. You should not disclose your password to any third party. Trade Me’s password implementation ensures that once you have set or changed your password online, no other person will know or be able to decipher the stored password. Even Trade Me staff are unable to determine the saved password.